Swiss Style forever – the story of a graphic design tradition
Conceptual strength, concision and technical precision: these are the hallmarks of Swiss graphic design and typography, which enjoy an excellent reputation around the world. They are the result of a long tradition of vocational education and training and professional excellence. Under the ‹Swiss Style› label, Swiss graphic design gained international recognition in the 1950s and 1960s and became a highly successful export product. Read on to learn about the origins of Swiss Style – and why it never goes out of style.
