Freitag: recycling with style
In the mid-1990s, two brothers from Zurich reinvented the bag, using recycled tarpaulins from lorries. Some 23 years and a string of innovative products later, Freitag shops have sprung up in Berlin, Tokyo and many other cities, employing 160 staff and drawing enthusiasts from around the world. What is Freitag's recipe for success? Good ideas that capture the spirit of the age are naturally part of the equation, as is a holistic approach. The result is Swiss, environmentally friendly and uniquely recognisable around the world. An interview with Daniel Freitag at his office in Oerlikon.