Swiss Stories

SSW

Seedstars, an idea born in Switzerland

Economics

When most people think of emerging markets, they still assume them to be hubs of low-cost manufacturing and unskilled labour.

Alisee de Tonnac

by Alisée de Tonnac

Data provided by the pedometer attached to the halter enables the behaviour of cows to be monitored on a tablet. ©Agroscope, Gabriela Brändle

Swiss Agriculture 4.0

Economics
Smart farming: digitalisation is about to revolutionise farming in Switzerland
GoGermany startup

20 promising Swiss startups

Economics

Switzerland may be a small country but its promising start-up scene has gained international recognition.
SafeHost

Switzerland to become a secure haven for the world's data

Economics
Quality, stability, neutrality, confidentiality: The country is capitalising on its strengths and investing in the data-driven economy. The ambition is to become a peaceful haven for the storage of confidential physical and digital data for Swiss and international companies.
FREITAG © FREITAG/fluxif.com

Freitag: recycling with style

Economics
In the mid-1990s, two brothers from Zurich reinvented the bag, using recycled tarpaulins from lorries. Some 27 years and a string of innovative products later, FREITAG stores have sprung up in Berlin, Tokyo and many other cities, employing over 250 staff and drawing enthusiasts from around the world. What is FREITAG's recipe for success? Good ideas that capture the spirit of the age are naturally part of the equation, as is a holistic approach. The result is Swiss, environmentally friendly and uniquely recognisable around the world. An interview with Daniel Freitag at his office in Oerlikon.
“Mayaguana” bag © Exuma

Seven designers setting the style in Switzerland

Economics
The Swiss fashion and accessory scene has produced its fair share of designers, who are able to give expression to new and unexpected ideas. A passion for all things Swiss is driven by fashion events that put the spotlight on these designers’ craft and by the country’s art schools, which have become a true breeding ground for up-and-coming designers.

by Vanessa Hambaryan

Gottardo pocket knife

A Story of Swiss Precision

Economics
In celebration of the commitment to precision and the achievements that come with it, Victorinox has created the limited edition Gottardo pocket knife. 91 mm long, its blade shows the Gotthard mountain range and marks the tunnel from Erstfeld to Bodio.