Pop-up House of Switzerland - Stuttgart 2021
July 1st to October 31st, 2021
So Schweiz! A little piece of Switzerland in Stuttgart
For the first time, Switzerland is coming to Stuttgart with a pop-up House of Switzerland. Inspired by the popular concept of pop-up shops, the pop-up House of Switzerland in the heart of Stuttgart's lively pedestrian zone will be a place for people to come and share a creative experience with and about Switzerland.
A varied programme of events for young and old is planned over a four-month period, with temporary exhibitions, interactive installations and activities combining Swiss innovation with entertainment. For example, there will be a flight simulator for visitors to virtually immerse themselves in picturesque Switzerland as well as a drone aviary and an immersive fitness game which combines physical training with a gaming experience. There is also a relaxation or co-working zone with books and innovative games from Switzerland. And of course, there will be no shortage of Swiss culinary delights, with a shop selling a selection of wines and cheeses from Switzerland.
Various other activities in the form of readings, workshops or panel discussions on common challenges and opportunities, especially in relation to innovation and sustainability, will also be held in conjunction with partners from the worlds of business, research, politics and the arts. The pop-up House of Switzerland also features a B2B zone for business networking and will promote new collaborative activities between Switzerland and Baden-Württemberg.
The pop-up House of Switzerland is the joint responsibility of Presence Switzerland together with Switzerland Tourism and Switzerland Global Enterprise.
It will open in July.
So soon! So Schweiz!