Top 10 clichés about Switzerland
Say “Switzerland” and a host of images come to mind: mountains, watches, chocolate, banks... To celebrate “Cliché Day” on 3rd of November we’ve asked all of our Facebook fans what were the strongest Swiss clichés for them.
Here’s the top 10 images most associated with Switzerland!
1. Swiss cheese
Why is Swiss chocolate so famous abroad? It’s probably thanks to its famous international brands that Switzerland has earned a worldwide reputation for high quality in chocolate. Maybe it’s also because Swiss chocolate makers distinguished themselves with clever inventions in the past (Daniel Peter and Henri Nestle invented the milk chocolate in 1875, Rodolphe Lindt the conching in 1879). Or maybe chocolate is just associated with Switzerland because of the Swiss themselves. Yes, with 11,9kg per capita, the Swiss are world's biggest chocolate consumers!
3. Swiss cows
If we produce such famous cheeses it is of course thanks to our cows. Beside, other facts make our Swiss cows famous:
- Our tradition of Alpine cattle descent
- The Brown Swiss, the dairy cattle breed was originated on the slopes of the Swiss Alps and is now worldwide of highest interest. (this breed is with 37% of the cows in Switzerland the most common).
- The bells of our Swiss cows (Swiss farmers hang bells around their cows' necks to make it easier to find them in Alpine meadows)
4. The Swiss are all rich
Cleanliness is commonly considered a Swiss trait. Swiss Tourism even capitalised on that perception in one of its advertising campaign.
6. The confusion between Switzerland and Sweden
“Why are you not blond?”, “I did a cruise and passed by Switzerland”. These are things the Swiss frequently hear! Why do people get confused with Sweden and Switzerland? Probably because of the names that are similar and especially how the peoples are addressed (Swiss vs Swede). Swedish government even made an April fool of it in 2016.
Many things explain why Switzerland has gained this reputation of punctuality. First of all, the reputation of our watchmaking industry, resulting of over 500 years’ hard toil and meticulous attention to detail that makes it Switzerland’s third major exporter. Also, our trains are known to be the most punctual in Europe with 87,7% of trains arriving on time to their destination. And yes, we must confess that being on time is something we really value in Switzerland and see as an expression of respect for other people.