Swiss Stories

Ajla Del Ponte, Sarah Atcho, Mujinga Kanbundji et Salomé Kora

Swiss sprinters: the women's dream team

Society
Fourth at the last World Championships in Doha in 2019, the Swiss women in the 4 x 100 metres relay will be aiming for a medal at the Tokyo Olympic Games. They represent Switzerland and have roots in Côte d'Ivoire, Benin, Congo and Bosnia, which is also their strength.

by Bertrand Monnard

Roger

Federer's good for Switzerland

Society
Roger Federer – the man and his game – embody reliability and excellence, which are also associated with Switzerland. He also projects an image of a modern and open Switzerland. He reached the landmark of 100 career titles in 2019. Experts share their views on Federer's international role.

by Bertrand Monnard

GoGermany startup

20 promising Swiss startups

Economics

Switzerland may be a small country but its promising start-up scene has gained international recognition.
Gavillet & Rust, Biennale Venise, 2011 © Gavillet & Rust

Swiss (new) style

Society
The Most Beautiful Swiss Books is a prestigious annual award that has become an international cultural benchmark, building on the golden age of Swiss graphic design that began after the Second World War. The success story of this Swiss speciality is far from over.
Julien Gremaud

by Julien Gremaud

Rinzing

Swiss tattoo artists

Society
While, strictly speaking, there is no distinct ‘Swiss school’ of tattooing, many of Switzerland’s early tattoo artists have had an important influence on the art and are today considered iconic figures.

by Vanessa Hambaryan

Schweizer Mythen und Legenden

Swiss myths and legends

History
The legend of William Tell – the man who skilfully splits an apple on his son's head with his crossbow rather than bowing down to a local dignitary's hat – has come to represent the Swiss people's spirit of independence. It is a story that is known and loved well beyond the Swiss border. But this folk hero from the canton of Uri is only one of the many characters in Swiss legends: alongside William Tell, there is a panoply of fairies, mountain trolls and dwarves, not to mention giant fish and angry witches 'beating' the streams. There is no shortage of Swiss myths and legends – and a new generation of books is generating fresh interest in their revamped stories.
swiss fashion night berlin

Swiss Fashion in Berlin

Society
Short supply chains and locally produced fashion instead of mass-produced clothing from the other side of the world. Swiss designers create innovative and sustainable fashion.