Swiss Stories

Albert Hofmann with a model of the LSD molecule in the early 1950s © Novartis corporate archive

The Swiss beginnings of LSD

History
In a stroke of serendipity 80 years ago, Swiss chemist Albert Hofmann (1906–2008) discovered the effects of lysergic acid diethylamide – otherwise known as LSD. Initially this new hallucinogen was explored by Western scientists for its therapeutic potential. But LSD soon found its way out of the lab and into the world of recreational use by the counterculture movement. From the late 1960s it started to be banned, putting a halt to medical research in psychedelic substances. Since the 1990s, however, clinical studies of LSD have gradually resumed in some countries, including Switzerland.
The Eiffel Tower

Maurice Koechlin, the Swiss who designed the Eiffel Tower

History
The Eiffel Tower has Swiss roots! The statement might seem a little pretentious, but there really is a Swiss connection to the famous tower – the French-Swiss engineer Maurice Koechlin.
Craftsmanship of mechanical watchmaking © SFOC

Swiss traditions for UNESCO's cultural heritage

History
Tradition suisse
UNESCO’s intangible cultural heritage aims to protect the living traditions and know-how of local communities. Eight Swiss traditions have been chosen to be put forward for this recognition, which is already enjoyed by the Vevey winegrowers' festival, among others.
Ida Hofmann

Monte Verità: the Swiss early hippie colony

History
As a young woman, Ida Hofmann was a successful piano teacher and glamorous socialite in Russia, Austria and Montenegro. She then made a radical new beginning in Ticino and founded the soon-to-be legendary Monte Verità.
Barbara Piatti

by Barbara Piatti

Josef Müller-Brockmann studio, Schindler Speedwalk Rollteppich (Schindler Speedwalk moving walkway), advertising brochure, ca. 1962, Schindler & Cie. lift and electric motor factory, Ebikon, © Museum für Gestaltung Zürich, Graphics collection / ZHdK / ProLitteris

Swiss Style forever – the story of a graphic design tradition

History
Conceptual strength, concision and technical precision: these are the hallmarks of Swiss graphic design and typography, which enjoy an excellent reputation around the world. They are the result of a long tradition of vocational education and training and professional excellence. Under the 'Swiss Style' label, Swiss graphic design gained international recognition in the 1950s and 1960s and became a highly successful export product. Read on to learn about the origins of Swiss Style – and why it never goes out of style.

by Barbara Junod, curator of the graphics collection of the Museum für Gestaltung Zürich

© Claudio Bader

The forbidding side of Val Bavona, frozen in time

History
Val Bavona is one of the wildest valleys in the Swiss Alps. Bordering Ticino, it has remained frozen in the 16th century. The valley is only inhabited in summertime and has opted to remain true to its rustic roots, even shunning electricity.
Schweizer Mythen und Legenden

Swiss myths and legends

History
The legend of William Tell – the man who skilfully splits an apple on his son's head with his crossbow rather than bowing down to a local dignitary's hat – has come to represent the Swiss people's spirit of independence. It is a story that is known and loved well beyond the Swiss border. But this folk hero from the canton of Uri is only one of the many characters in Swiss legends: alongside William Tell, there is a panoply of fairies, mountain trolls and dwarves, not to mention giant fish and angry witches 'beating' the streams. There is no shortage of Swiss myths and legends – and a new generation of books is generating fresh interest in their revamped stories.