House of Switzerland Milano 25

House of Switzerland Milano • Design Week 2025

April 7th to April 13th, 2025

design.swiss

Serving as an accelerator for collaboration itself, the House of Switzerland Milano is celebrating the power of connection and cooperation for its third edition at Milano Design Week 2025.

In a collective exhibition that embodies the strength found in bringing talents together, from independent designers to studios, universities, brands and institutions, it once again showcases the breadth of Swiss design and how collaboration is not only embedded into the country’s creative scene but also how it has been a cornerstone in the nation’s own development. 

A fundamental component of the design process, collaboration is a positive force for change. Bridging borders and crossing sectors while fusing cultures together, the world we know today has been shaped and configured through a vast array of partnerships. In harnessing the creativity, know-how and perspectives of multiple people within a singular project, it allows a result to emerge that is often greater than the sum of its parts while simultaneously reaching and impacting a much wider audience. 

However, for a collaboration to be successful it must be based on trust, with an open dialogue and organic synergy fuelling its dynamic. That’s why, through a democratic approach, we understand that in nurturing and promoting collaboration with integrity, especially for our younger talents, it allows for a successful transfer of knowledge within the House of Switzerland Milano. From craftsperson to designer, from designer to brand, ideas become reality within the stimulating realm of collaboration – a world where past heritage is transferred through current practice to create and establish the future-focused design on display. 

House of Switzerland Milano Teaser Image
The imagery illustrating the exhibition was created in collaboration between the artistic direction team and AI artist Jean Jacques Balzac. Using Artificial Intelligence as a creative tool, the key visuals highlight the synergy between human imagination and technology, redefining artistic boundaries and helping us envisioning a collaborative space yet to come.

© Jean Jacques Balzac. This is an AI generated image. 

 

And, in a world where change is needed more than ever, we recognise the importance of bringing the creative spirit of Switzerland to the world, via a global stage rooted in teamwork and fellowship that addresses critical global topics through design. Through our community, we discover a unified voice. 

The House of Switzerland Milano is presented by Presence Switzerland and the Swiss Arts Council Pro Helvetia in association with the Consulate General of Switzerland in Milano, the Swiss Design Association and the Casa degli Artisti. Official suppliers: Faust Linoleum & Forbo. Technical partner: Brigade Studio

The jury
This year’s jury brings together some of the industry’s leading critical minds:

  • Johanna Agerman Ross, Chief Curator of The Design Museum (London)
  • Maddalena Casadei, designer and art director
  • Max Fraser, Editorial Director of Dezeen
  • Marie Hesseldahl, Design Director of +Halle
  • Janni Vepsäläinen, Creative Director of Iittala

About the collaboration between Presence Switzerland and Pro Helvetia
As part of a three-year collaborative project, the Swiss Arts Council Pro Helvetia and Presence Switzerland come together again to present a collective exhibition centred on the theme of collaboration. Returning to Casa degli Artisti in Brera, multiple projects translating the theme will be displayed across its three floors.

Casa degli Artisti

The event takes place here

Casa degli Artisti, Corso Garibaldi 89/A, Via Tommaso da Cazzaniga, 20121 Milano