Swiss Stories

Avengers © Keystone

Five Swiss super talents in the Marvel Universe

History
Where would Stan Lee's superheroes be without Switzerland? The 2019 blockbuster 'Avengers: Endgame' called for no end of Swiss prowess. Indeed, even the heroes in tights seem drawn to our country...
2019 Brochure Cailler 200 ans NCH p.2)) © Nestlé S.A

Chocolate and Switzerland: a story that goes way back

History
Say chocolate and people will think of Switzerland – wherever you go. In fact, the Swiss have been making chocolate since the early 19th century. Here's how it all began.

by Lea Huszno

Aerial view of Davos today

The German doctor who created Davos

History
A German migrant and asylum seeker, Alexander Spengler, was the first to develop this mountain resort. 
Barbara Piatti

by Barbara Piatti

swiss flag

The Swiss flag – a plus for the country

History
The Swiss flag rarely goes unnoticed. Square in shape, this striking flag composed of a white cross of strictly defined proportions on a red background is not just a distinctive visual icon – it also happens to have a fascinating story.
Matthias Vauthier

by Matthias Vauthier

Riverside bar scene, Lucerne (hi-res). Credit: © Simon Conway

Swiss Craft Beer Boom

History
Switzerland is famous for many things and now its burgeoning beer scene is beginning to gain recognition. The demise of the beer cartel at the end of the twentieth century opened up the industry and provided the space for Swiss brewers to create and flourish. They have responded by establishing breweries and microbreweries in unprecedented numbers and Switzerland has emerged as a major contributor to the ever-swelling European craft beer wave.
Gotthard base tunnel

The legend of the Gotthard pass

History
Switzerland's geography is extreme to say the least, ranging from the long and winding to the steep and narrow, with the occasional sheer drop thrown in. And to experience it you don't need to cross the Alps on an elephant like Hannibal did. Or at least that's the way the story goes... The Gotthard pass is truly a living legend.
© Switzerland Tourism

The mystical and mythical edelweiss

History
The flower has attracted admirers and critics over the years but remains one of the most iconic images of Switzerland, adorning everything from airlines to coins to the logo for the Swiss tourism office.

by Jessica Davis Pluess