Swiss Stories

Petra

The Swiss discoverer of Petra

History
Johann Ludwig Burckhardt, the scion of a wealthy Basel family, converted to Islam to facilitate his work as an explorer. In 1812, travelling almost alone, he discovered the lost red sandstone city of Petra in the Jordanian desert.
The World Economic Forum: A Swiss success story

The World Economic Forum: A Swiss success story

Society
Established in 1971 as a not-for-profit foundation headquartered in Geneva, the World Economic Forum has evolved into a global platform where leaders from diverse sectors address pressing challenges. In all its activities, the Forum seeks to demonstrate entrepreneurship in the public interest while upholding the highest standards of governance. From facilitating historic agreements helping to end conflicts, the Forum has had a considerable impact on global and local concerns over the years.
Teaser

The second life of Swiss bunkers

History
There are believed to be more than 8,000 of them, dotted all over Switzerland, some still concealed beneath their camouflage of yesteryear. But now the country's bunkers have come back to life as veritable national curiosities.
Roger

Federer's good for Switzerland

Society
Roger Federer – the man and his game – embody reliability and excellence, which are also associated with Switzerland. He also projects an image of a modern and open Switzerland. He reached the landmark of 100 career titles in 2019. Experts share their views on Federer's international role.

by Bertrand Monnard

Alan Roura

A Vendée for Switzerland

Society
In 2016, I will be the only Swiss sailor at the starting line of the Vendée Globe, the legendary round-the-world single-handed yacht race. For three months, I will be our country’s proud ambassador among the world’s best sailors as we cross the oceans and round the three major capes – Good Hope, Leeuwin and Horn.
Marc Mussler

Young Swiss tattoo artists

Society
Following up on our article on the pioneers who shaped the world of tattooing before the internet age, we now portray the new generation of tattoo artists who continue to make Switzerland a trend-setter in this field.

by Vanessa Hambaryan

portrait sarah marquis

Sarah Marquis, always on the move

Environment
Books, lectures, and of course expeditions: Swiss explorer Sarah Marquis never stops. We caught up with her before she hit the road again.