Swiss Stories

FREITAG © FREITAG/fluxif.com

Freitag: recycling with style

Economics
In the mid-1990s, two brothers from Zurich reinvented the bag, using recycled tarpaulins from lorries. Some 27 years and a string of innovative products later, FREITAG stores have sprung up in Berlin, Tokyo and many other cities, employing over 250 staff and drawing enthusiasts from around the world. What is FREITAG's recipe for success? Good ideas that capture the spirit of the age are naturally part of the equation, as is a holistic approach. The result is Swiss, environmentally friendly and uniquely recognisable around the world. An interview with Daniel Freitag at his office in Oerlikon.
SafeHost

Switzerland to become a secure haven for the world's data

Economics
Quality, stability, neutrality, confidentiality: The country is capitalising on its strengths and investing in the data-driven economy. The ambition is to become a peaceful haven for the storage of confidential physical and digital data for Swiss and international companies.
GoGermany startup

20 promising Swiss startups

Economics

Switzerland may be a small country but its promising start-up scene has gained international recognition.
SSW

Seedstars, an idea born in Switzerland

Economics

When most people think of emerging markets, they still assume them to be hubs of low-cost manufacturing and unskilled labour.

Alisee de Tonnac

by Alisée de Tonnac

Les informations générées s’affichent en temps réel sur un écran au bord du terrain, qui remplit aussi la fonction d’arbitre.

The tennis court of the future

Economics
The company, Technis, has designed a fully tactile court surface capable of recording where the ball bounces and the position of the players on the court. The information is displayed on a screen in real time.