The Fred® pear – the fruit of perseverance and expertise
The perfect pear does exist. It's Swiss and it's called Fred®. Launched at the beginning of 2018, the fruit is the culmination of an 18-year breeding programme carried out by researchers at Agroscope, Switzerland's centre of excellence for agricultural research. And at the heart of the process: the desire to produce the ideal pear to satisfy growers, sellers and buyers alike.