Swiss Stories

“Mayaguana” bag © Exuma

Seven designers setting the style in Switzerland

Economics
The Swiss fashion and accessory scene has produced its fair share of designers, who are able to give expression to new and unexpected ideas. A passion for all things Swiss is driven by fashion events that put the spotlight on these designers’ craft and by the country’s art schools, which have become a true breeding ground for up-and-coming designers.

by Vanessa Hambaryan

Velo Stromer © Stromer

Swiss pioneering spirit on two wheels

Society
The bicycle is the most practical means of day-to-day transport and is constantly being reinvented: as a piece of sports equipment, as an accessory or even as a vehicle with electrical assistance. Swiss manufacturers have played a key role in the history of the modern bicycle: let’s take a look at their contributions.
Hugo Koblet

Swiss cycling pros

Society
Switzerland is not just a nation of tennis players and skiers. The competitive cycling scene has also often seen Swiss pros in the lead in the world's most important races. Five powerful pedallers: introducing Switzerland's leading cyclists.
Marc Mussler

Young Swiss tattoo artists

Society
Following up on our article on the pioneers who shaped the world of tattooing before the internet age, we now portray the new generation of tattoo artists who continue to make Switzerland a trend-setter in this field.

by Vanessa Hambaryan

René Burri © Sandro Canperdo

Great figures in Swiss photography

Society
The works of Swiss photographers have a story to tell. They are recognisable the world over and some have even become classics of their genres.
Julien Gremaud

by Julien Gremaud

FREITAG © FREITAG/fluxif.com

Freitag: recycling with style

Economics
In the mid-1990s, two brothers from Zurich reinvented the bag, using recycled tarpaulins from lorries. Some 27 years and a string of innovative products later, FREITAG stores have sprung up in Berlin, Tokyo and many other cities, employing over 250 staff and drawing enthusiasts from around the world. What is FREITAG's recipe for success? Good ideas that capture the spirit of the age are naturally part of the equation, as is a holistic approach. The result is Swiss, environmentally friendly and uniquely recognisable around the world. An interview with Daniel Freitag at his office in Oerlikon.
SafeHost

Switzerland to become a secure haven for the world's data

Economics
Quality, stability, neutrality, confidentiality: The country is capitalising on its strengths and investing in the data-driven economy. The ambition is to become a peaceful haven for the storage of confidential physical and digital data for Swiss and international companies.