Swiss Stories

Perfume in the making

How Geneva became the Silicon Valley of fragrances and flavours

Society
Around the world, Geneva is regarded as a magnet for diplomacy and watchmaking savoir-faire. But the French-speaking canton is also a global hub for scents and tastes, and home of the world’s two leading players. We trace this success back to its origins.

by Olivia Chang

train

Swiss public transport – going places for 175 years

History
175 years ago, the Spanisch-Brötli (Spanish bun) line between Baden and Zurich was the first railway to operate in Switzerland. Today, public transport brings hundreds of thousands of people to work and school every day – even in the most remote valleys and regions of Switzerland. Public transport connects and keeps us moving, and it is helping Switzerland achieve its climate goals.

by Union of Public Transport

© SWPIX

Equal opportunities for young cyclists from around the world in Switzerland

Society
Biniam Girmay recently became the first African cyclist to win a major racing event. As a young rider, he spent several months at the UCI World Cycling Centre in Aigle, a small town in the Swiss canton of Vaud, learning about pro cycling and its challenges. His success has made him an ambassador for over 1,500 young athletes from developing countries who have taken part in the programme over the past 15 years.

by Bertrand Monnard

Caran d’Ache

Caran d’Ache: Rewriting History

Society
It started with a humble cedar wood pencil. Then Caran d’Ache made history with its iconic 849 ballpoint pen and release of the world’s first watercolour pencils. Today, the Swiss stationery company continues to make an impression on generations of artists, professionals and children.

by Olivia Chang

© Stadler Rail

Export boom for Swiss rail vehicles

Society
An agile and dynamic Swiss engineering company is enabling tram and train companies to offer efficient and environment-friendly transport options across the globe.

by John Durham

©️ Swiss Armed Forces Digital Media Centre, Nadine Strub

Haute cuisine in camouflage trousers: the Swiss Armed Forces culinary team

Society
The Swiss Armed Forces culinary team is repeatedly voted one of the best in its field, often far outdoing non-military culinary teams in international contests. How can that be? The answer lies in the militia system that has shaped Switzerland for centuries.

by Michael Senn

Metavers

Zurich becomes a global hub for the metaverse

Science & Education
Switzerland is playing a key role in building the next dimension of the internet: the metaverse. Thanks to the influence of the Swiss Federal Institute of Technology Zurich (ETH Zurich), Microsoft, Facebook, Google, Disney Research and Magic Leap have all opened offices or research laboratories in Switzerland's economic capital.